Home Collection: For Your Perfect Season, All Year Long

Now in its third edition, the Home Collection campaign is our innovative approach to present top properties in a digital format with an editorial touch. The winter and spring/summer Home Collection campaigns have received numerous creative awards and garnered millions of digital impressions from the most sough after buyers and investors. Its on-going success has come from combining impactful photography with the story of each home, where buyers get a unique look that isnt captured in traditional listings. Our goal with the Home Collection is to give agents a cutting-edge strategy to promote their listings. This is an opportunity to truly speak to the lifestyle of each home, while reaching potential buyers where they are spending time, which is online, says Isadora Badi, Senior VP of Marketing for ONE Sothebys International Realty.

The Home Collection gives agents the chance to showcase their homes on its unique landing page, as well as through organic social media content and strategic digital ads on Facebook, Instagram, Google and top media sites that include the Wall Street Journal, Bloomberg, Forbes, and The Washington Post, among others.