The New Luxury Consumer: An Interview With Kevin Thompson

<![CDATA[In todays real estate market, there is an emerging luxury consumer demographic of affluent millennials who are looking to purchase homes.Sotheby's International Realty CMO, Kevin Thompson, understands what this demographic wants when purchasing a new home and explained how they're engaging with luxury brands differently than the traditional luxury consumer in an interview with Forbes. Like traditional luxury consumers, affluent millennials hold luxury brands to a high standard; they still desire the quality, history, craftsmanship, and heritage of luxury real estate. What sets the new luxury consumer apart from the traditional is that millennials are looking to be taken on a journey when purchasing their first homes, Kevin Thompson explains. The way they connect with brands, what brands they associate with, and what brands they aspire to interact with, is crucial for millennials when buying luxury goods. The Sothebys International Realty CMO understands providing a complete and updated experience is the common thread in connecting with new consumers, so that Sotheby's International Realty can not only help the customer find their initial dream home, but their second, third, and fourth homes as needs change. By providing the entire experience package, real estate brands are better able to connect to their audience and continue the real estate journey with them for years to come.]]>