Sotheby's International Realty Affiliates LLC partnered with the Nikkei, the most influential news publication in Japan. The alliance will be in effect through the end of 2017, enabling Sotheby's International Realtyto utilize the Nikkei'sdigital platform which reaches more than 29 million monthly readers. This exposure to Japanese buyers provides unprecedented access to an important consumer base for the luxury real estate market. According to a recent report, 93.5 percent of all property searches originating in Japan were for international listings. Sotheby's International Realty is the first real estate brand to present property listings totheNikkei'sreaders, giving consumers access to listings in nearly 70 countries and territories.
"A presence on theNikkei furthers our strategy to showcase the most exciting properties in the weld to an audience of highly-qualified real estate intenders. As the first real estate brand to promote properties outside of Japan through theNikkei, we quickly realized what an amazing opportunity we had to support our substantial expansion in the Asia Pacific region," Kevin Thompson, chief marketing officer,Sotheby's International Realty Affiliates LLC.
Much of the real estate in South Florida is sold to international buyers enticed by and interested in the diverse aspects of our community. This new alliance betweenSotheby's International Realty and theNikkeiwill benefit ONE SIR greatlyby introducing the best of the South Florida luxury real estate market to an expanded Asian Pacific audience.
Learn moreabout the alliance.
Socials