Marketing Your Home

An Indisputable Leader

Since 1744, the Sotheby’s name has become renowned as a marketer for many of the world’s most treasured possessions. Sotheby’s International Realty, in keeping with this extraordinary reputation, has become a global leader in the representation of distinctive real estate. In essence, Sotheby’s International Realty is synonymous with quality and service and is the most interconnected luxury real estate brokerage network in the world.

In working collaboratively with our global Sotheby’s International Realty affiliates, ONE Sotheby’s International Realty executes intelligent, innovative and strategic sales and marketing programs, delivering maximum results and an exceptional level of service. By utilizing the Sotheby’s brand’s in-house partnerships and resources, and by drawing upon the immense experience of our associates, ONE Sotheby’s International Realty is uniquely positioned to present real estate opportunities to an international, qualified client base.

Marketing Your Home: ONE SIR Exclusive

ONE Life magazine

ONE Life magazine, our lifestyle publication, features high-end editorial focused on the art, homes, yachts, jets, fashion and entertainment that define the South Florida lifestyle. In addition, a portion of the magazine features some of the extraordinary residences represented by our associates and SIR affiliates, providing great listing exposure for six consecutive months.

Marketing Your Home: ONE SIR Exclusive

ART & HOME

Art & Home is a literary collaboration between Sotheby’s and Sotheby’s International Realty, showcasing all the elements of an extraordinary life. The magazine engages readers with sophisticated content and beautiful images related to the art and real estate worlds. Rich editorial about art, design and extraordinary properties is presented by the venerable brand that is Sotheby’s.

Marketing Your Home: ONE SIR Exclusive

SOTHEBY’S MAGAZINE

Sotheby’s Magazine captures an exclusive, alluring world of beauty and the cultural sophistication that transcends the “everyday”, reaching the world’s wealthiest, most acquisitive audience. The editorial showcases the most valuable property being sold on the international auction market and includes a gallery of exclusive Sotheby’s International Realty® listings.

Marketing Your Home: ONE SIR Exclusive

Trends magazine

ONE Sotheby’s International Realty’s TRENDS Real Estate Market Report provides a comprehensive analysis of real estate market activity in Dade and Broward, as well as in-depth community profiles for both counties. The annual report features five years of real estate data with a market analysis by Integra Realty Resources, one of the nation’s leading real estate consulting companies.

Marketing Your Home: ONE SIR Exclusive

BRANDED BROCHURES

Sotheby’s International Realty associates have access to a printing platform that not only provides access to a vast amount of SIR-branded templates and formats, but it can also quickly deliver a finished product to all SIR offices around the world to provide your listing with global exposure in a matter of a few days — just one of the many extraordinary benefits of listing with our network.

Marketing Your Home: ONE SIR Exclusive

ADVERTISING

Our listing marketing strategy is all about making impressions worldwide. We also know, however, that local marketing is at the very core of our business. Our brokerage firm is constantly promoted in publications such as The Miami Herald, Cultured, Miami Magazine, Ocean Drive Magazine and many other first-rate newspapers and magazines.

Marketing Your Home: ONE SIR Exclusive

OUR WEBSITE

Search for a property by address, condo or neighborhood. Access several content-rich neighborhood guides and valuable information such as market statistics, transaction activity per building and real-time listing updates. Our website was designed with the end user in mind, prioritizing an intuitive browsing experience and an abundance of readily available, accurate content.

Marketing Your Home: ONE SIR Exclusive

SIR.COM

Our listings’ online exposure begins with SIR.com, our corporate website, and cascades through our lifestyle-focused sites, to our global network of local websites (such as ONESothebysRealty.com) and onto our media partner websites. This strategy extends the exposure of extraordinary homes to extraordinary lives in all corners of the globe no matter if you click, tap or swipe.

Marketing Your Home: ONE SIR Exclusive

LOCAL SOCIAL MEDIA

Our social media channels serve as great traffic sources for our website, make it easy to connect with our loyal followers and provide an engaging platform for our associates to communicate. Whether it’s South Florida’s top realtors coming together on our YouTube channel or our breaking market updates on Twitter, we keep potential buyers engaged and coming back for more.

Marketing Your Home: ONE SIR Exclusive

GLOBAL SOCIAL MEDIA

With over 50 million social impressions worldwide, the Sotheby’s International Realty accounts bring over 300,000 annual visits to SIR.com via social referrers. Featuring thousands of extraordinary properties from over 60 different countries, these social media accounts are rich in attention-grabbing content and loyally followed by thousands of users all over the world..

Marketing Your Home: ONE SIR Exclusive

EMAIL MARKETING

We position your property in its finest light to showcase its true value with brand-focused email marketing. The lifestyle our audience is looking for is just as important as the home itself, and we strive to convey that in our email campaigns. Our attention to detail and innovative strategies have been instrumental in our path to becoming the luxury leader in South Florida real estate.

Marketing Your Home: ONE SIR Exclusive

WORLD-CLASS PARTNERSHIPS

To increase exposure for your home and ultimately uncover the right buyer, we have partnered with and distribute properties to the most significant media companies in the world, such as the New York Times and the Wall Street Journal. Sotheby’s International Realty properties are viewed an astounding 190,000,000 times across all of our partner sites annually.

Marketing Your Home: ONE SIR Exclusive

LOCAL PARTNERSHIPS

In order to stay ahead of the game, our brand has partnered with several leading organizations that share our corporate values and resonate with our real estate associates. We are the official real estate partner of the Miami Heat, the exclusive real estate partner of Pinta Art Show during Art Basel and have charitable alliances with organizations such as the Nicklaus Children’s Hospital.

Marketing Your Home: ONE SIR Exclusive

AFFILIATE NETWORKING

SIR’s 18,000 real estate associates represent one of the few, truly interconnected real estate networks. Associates are constantly interacting and meeting new peers through numerous events. Should a ONE SIR associate have a client looking for a residence in Paris, Brazil or Hong Kong, it is highly likely the relationships with professionals in these markets have already been forged.

Marketing Your Home: ONE SIR Exclusive

AUCTION HOUSE EVENTS

As associates of an extraordinary brand with a rich history, one of the most unique advantages we possess is our relationship with the Sotheby’s Auction House, a venerable name in the world of exclusive items. The auction house hosts many events every year, where SIR associates are able to meet colleagues and forge connections with auction house clientele.