At ONE Sotheby’s International Realty we are continuously striving to grow our expertise in the luxury real estate market, expand our portfolio and improve our client relations. The Sotheby’s International Realty network has positioned us as the vanguard of marketing prestige property. SIR’s services are tailored through technology, making us the modern go-to for real estate professionals, buyers, and sellers who expect the very best from the very best.
In 2018, SIR reached a global sales volume of $112 billion – resulting from the efforts of 22,500 sales associates from 990 offices in 72 countries and territories. This marks the highest annual sales volume performance in the history of the brand. In the United States, the SIR brand achieved more than $100 billion USD in sales volume in 2018.
“Experts predicted that 2018 would be a slow year for the global real estate market,” said Philip White, president and chief executive officer, Sotheby’s International Realty Affiliates LLC. “Despite the forecast, our talented affiliated companies and their sales associates continued to perform at the top of their game to drive a year-over-year sales volume increase that is truly remarkable.”
The strength of the SIR affiliate network is unmatched, generating $1.4 billion total referral volume in 2018. Within the referral network, there were 360 transactions made for over $1 million USD each.
As the first company to launch and implement a virtual staging augmented reality app virtual home viewing, SIR set ourselves apart as digital trailblazers with Curate. Millions of viewers experienced homes from around the world on sothebysrealty.com through immersive 3D virtual realty tours, high-definition videography, high-resolution photography, and lifestyle search. The site saw a 13 percent increase in visitors from 2017 gaining 31 million visits, 66 percent of which were from mobile devices. The majority of visitors, 65 percent, were between the ages of 18 and 44. This data provides invaluable insight into the desires and habits of our audiences.
Design Vault, a cloud-based ad-builder tool was also unveiled, allowing companies and agents to create advertising, marketing and social assets with ease. The brand entered a custom-publishing relationship with The Wall Street Journal / Barron’s Group to present RESIDE®, a bespoke luxury lifestyle magazine providing affiliate companies around the world a turnkey solution to creating a customized, branded magazine.
SIR drives the global conversation surrounding high-quality real estate, with the brand securing 2.5 billion media impressions in news and editorial in 2018, a 27 percent increase year over year. The SIR public relations team has fostered relationships with leading media outlets to generate awareness of the SIR brand and position our global network as the voice of luxury real estate.
We at ONE SIR are proud to be part of this prestigious worldwide network of motivated professionals, and look forward to continuing our journey in the coming year.