Reaching New Heights with Formula 1 at One Thousand Museum

Morning donuts at 709 feet!

709 feet above the streets of Miami, overlooking Biscayne Bay and South Beach, Citrix and Red Bull Racing are stirring up some smoke at the top of the newest landmark on the city skyline.

One Thousand Museum is the ultimate architectural creation of famed Architect Zaha Hadid, casting an imposing shadow of 62 stories, and featuring a private helipad at the top of the tower for its residents. And, for a few hours only, home to the Red Bull Racing running show car. After lifting the car into place by crane, defying Miami’s early morning breeze, former F1 driver David Coulthard put the RB7 through its paces in the early morning sun.

The team’s innovation partner Citrix put together this stunt to promote their technology platform as a tool to redefine the workplace, delivering secure digital workspaces to any location and any device. In this case, they’re redefining the workplace of the Formula One car from the track to the rooftops. An exciting activation on one of our most notable exclusive developments!

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