South Florida Real Estate Blog

Sotheby’s International Realty Takeover of The New York Times


Sotheby’s International Realty took over The New York Times homepage billboard! The takeover on May 18 lasted 24-hours, and reached all desktop visitors to the homepage.

The campaign was a huge success, reaching more than 3 million New York Times online readers. Our goal was to drive consumers to the Sotheby’s affiliate websites and introduce them to the homes in our extraordinary network.


ONE SIR at the 2016 Global Networking Event


One hundred ONE SIR agents travelled to the Wynn Hotel and Casino Las Vegas for the annual Global Networking Event. In total, there were approximately 2,000 top brokers from Sotheby’s worldwide affiliates in attendance. The conference was a complete success with an amazing representation of brokers from the ONE SIR team sharing the best of South Florida luxury real estate.


The theme of this year’s event was “Embrace the Moment.” Over the course of the three day conference agents attended large general sessions as well as breakout sessions. Company CEO Phillip White was one of the leaders of the firm-wide sessions. Information covered various topics within the international luxury real estate industry.


The CEO of Cirque de Soeil, Daniel Lemmare, was the keynote speaker. Another notable speaker was Sotheby’s Chief Marketing Office Wendy Purvey, who spoke on new marketing techniques to be implemented worldwide.


A key takeaway was that 75 of the top 250 realtors in the US are part of the Sotheby’s affiliate network, a statistic we’re extremely proud of.


Our Development Division presented some of South Florida’s most luxurious listings, including Turnberry Ocean Club, Boulevard 57, Brickell City Centre and One Thousand Museum.


The Global Networking Event provided our agents the opportunity to speak with affiliates from around the world, especially between sessions and at the cocktail reception held at the Encore Beach Club.


The event served to strengthen and create new relationships with other luxury real estate professionals around the world. Find out what our agents had to say about the Global Networking Event, search social media using the hashtag ‪#‎SIRGNE.


ONE Sotheby’s Development Division Showcases Turnberry Ocean Club and One Thousand Museum in Paris


ONE Sotheby’s Development Division and CEO Mayi De La Vega, participated in a very successful trip to Paris, partnering with affiliate Paris Ouest Sotheby’s International Realty to showcase South Florida luxury developments Turnberry Ocean Club and One Thousand Museum. ONE SIR hosted three prestigious events during the trip to present the developments to the French market.


More than 120 guests attended an evening cocktail held at the beautiful membership club Cercle de L’Union Interalliee. The event was well attended by local agents and potential clients that had the opportunity to learn more about the developments while sipping cocktails and enjoying delectable French bites.



The Development team also attended the Sotheby’s International Realty France annual event, where they networked with the owners and managers of 26 Sotheby’s International Realty offices in France. Everyone attending was very interested in Miami’s hot real estate market and the luxury residences that will soon be delivered at Turnberry Ocean Club and One Thousand Museum. For the last part of the trip, we also hosted a presentation at the Paris affiliate office to discuss the South Florida market and the luxury developments represented by our office


It was a successful trip where the ONE Sotheby’s brand continued to solidify international relationships with affiliates all over the world. Looking forward to returning to Paris very soon!

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ONE Life Spotlight: Chi-Town BUZZ


The inaugural Chicago Architecture Biennial, “The State of the Art of Architecture,” kicked off in October and runs through January, promising to honor the legacy of a city built by such great architects as Frank Lloyd Wright. It’s a big, bold moment for a big, bold city, intended to make Chicago a laboratory for contemporary architecture.

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Part of the equation is London-based architect David Adjaye—the man responsible for Washington, D.C.’s upcoming National Museum of African American History and Culture, whose retrospective is also running at the Art Institute of Chicago through January. Adjaye is on the Biennial advisory team and thinking, as ever, about the civic possibilities of architecture.

With Chicago-based artist and social activist Theaster Gates, Adjaye is contemplating an architecture-meets-art project for the Biennial. “I’m talking about doing something on the South Side of Chicago with Theaster,” Adjaye said during the Pritzker Architecture Prize awards at the Frank Gehry–designed New World Center in Miami Beach. “I think the Biennial is going to be an important architectural moment for Chicago.” 

Click here to see the full issue.

To subscribe to ONE LIFE Magazine click here.

Sotheby’s Auction House Event – Latin America: Modern Art


November 19-20, Sotheby’s Auction House in New York is offering Latin American Art presented in two sales — Latin America: Modern Art and Latin America: Contemporary Art. The Latin American Art Department at Sotheby’s has grown from a predominantly Mexican art section offered within our Modern Art sales, to world renowned biannual auctions that include over 200 years of artistic tradition in the region.

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Figurative works in the style of traditional landscape painting, portraiture, Cubism, Mexican Muralism, Surrealist, Social Realism, and Hyper-Realism showcase the best of the 19th-20th century. Highlights include leading artists such as Fernando Botero, Rufino Tamayo, Leonora Carrington, Joaquín Torres-Garcia, Jesús Rafael Soto and Adriana Varejao.

As a firm with deep connections in Latin American spheres on personal and professional levels, we look forward to being present at these important sales. We are also a proud sponsor of the internationally significant event. Our booths will be presented alongside important works, allowing auction attendees to browse our agent’s luxury listings and firm developments. We will also be networking closely with our New York colleagues, continuing to enhance our strong referral network. Follow our corporate accounts as we report live from the auction house with #SothebysArt.

ONE Life Spotlight: Top Sellers


A booming global market is resulting in recent unprecedented sales in the auction world. In Geneva, Sotheby’s nearly $161 million in sales at Magnificent Jewels and Noble Jewels shattered the category’s record worldwide. Almost every one of the 484 lots was snapped up, including the top draw: a 25.59-carat Burmese stone known as the Sunrise Ruby. Its final price—$30.3 million—broke records both for a ruby at auction and for any stone by maker Cartier.


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On the art front, Sigmar Polke’s retrospective at the Museum of Modern Art in New York last year greatly increased his cachet. At a Contemporary Art Evening Auction, his Dschungel (Jungle) set a record for the German artist, fetching $27.13 million. The same night, Christopher Wool’s Riot brought in nearly $30 million—well over the estimated $18 million—breaking the record for any living American artist. Top seller of the night: Mark Rothko’s Untitled (Yellow and Blue), previously owned by Bunny Mellon, sold for $46.5 million.  



November 19–20: Latin America: Modern Art and Latin America: Contemporary Art, New York

December 11: La Bibliothèque de Pierre Bergé, Paris

December 15–16: 20th Century Design, New York

January 20–21: Property from the collection of Irvin and Anita Schorsch: Hidden Glen Farms, New York

Complete calendar at


Click here to see the full issue.

To subscribe to ONE LIFE Magazine click here.

ONE Sotheby’s Attends the 9th Annual Sotheby’s International Leadership Forum


This past week Sotheby’s International Realty associates spent Thursday to Sunday at the Terra Nea Resort in Rancho Palos Verdes, CA near Los Angeles. The forum’s theme was “exploring elements of an extraordinary brand.” Sotheby’s International Realty now has 800 offices in 61 countries and territories, and associates from many of these traveled from all over the world to attend the event.

The leadership conference aimed to bring together the collective expertise of owners and key leaders within the Sotheby’s International Realty network, and enhance dialogue and meaningful connections among its associates.


Sotheby’s is a powerful network built on strong brand heritage. At the conference, Michael Valdez highlighted how we are one brand to the consumer and there is no difference in their mind between the auction house and the real estate branch. The advantage of this is that we are associated with luxury products, and have access to affluent individuals who are the top collectors in the world.


On Thursday, forum attendees participated in a welcome reception and dinner, and then enjoyed cocktails while getting acquainted with other associates and reconnecting with colleagues from around the world. On Friday and Saturday general sessions were held where some of Sotheby’s International realty top executives spoke, including CMO Wendy Purvey.

BJ from our Fort Lauderdale office attended and said “the event was really inspiring to keep taking our business all over the world.”


Sotheby's Latin America Art Modern & Contemporary Auction in New York


Sotheby’s presents the Latin American Art Modern & Contemporary in New York  on May 26th and 27th.  The auction will offer a wide selection of artworks from Latin America including Rufino Tamayo’s 1987 La Familia and Diego Rivera’s 1921 El balcón. In addition, the auction will feature Les oiseaux voilés of 1945 and Le Sorcier de l’océan of 1947, two pivotal works by Wilfredo Lam. 706N09355_853KN.jpg.webrend.1280.1280

Click here for more information on the upcoming auction.


Announcing: New ONE Sotheby’s International Realty Partnership with Premier Life Coach Kelley Kosow



ONE Sotheby’s International Realty will be hosting our Annual Associate Meeting (#AAM2015) this Thursday. The state of the union style gathering will serve to celebrate our best year of sales yet and will kick start a new year of growth for our strong agent community. In an effort to further the development of well rounded estate agents with deep understanding of their own abilities, client needs, and the real estate environment – CEO Mayi de la Vega has called on wellness expert Kelley Kosow. We’re excited to announce that Kelley will be speaking at #AAM2015, sharing her gift of coaching people to achieve fulfilling relationships with others as with themselves. The unique partnership firmly establishes ONE Sotheby’s International Realty as an established leader in South Florida luxury real estate who continually evolves to empower brokers with deep and varied resources.

As we announce this groundbreaking partnership, we’re excited to share a little background on Kelley Kosow. Kelley is Lawyer turned Certified Master Integrative Life Coach who was hand-picked and personally trained by Debbie Ford to lead The Ford Institute. Today, she continues the legacy of this life changing work by creating new content and running the day-to-day activities at the Ford Institute. She is the only person who was authorized by Debbie Ford to lead her Shadow Process Workshop in English and has led several since Debbie’s passing in 2013. Kelley’s motivational voice empowers people on and offline. Her semi-monthly newsletter has a circulation of over 50,000 followers and her social media presence boasts over 200,000 fans on Twitter, Facebook, and Instagram. We encourage you to follow her on social media and take time to review her teachings which she shares regularly on her blog.

@ONESIR social media accounts and blogs will share more from Kelley’s  inspirational presentation at the #AAM2015 this week. Follow our event hashtag for live coverage and reach out about our exceptional agent resources.

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Leveraging the Sotheby’s Network: Introducing Art & Home magazine


In the latest addition to Sotheby’s extensive marketing channels, comes the release of the first edition of Art & Home magazine. Featuring informative art and real estate articles, the literary collaboration solidifies the close ties between powerhouse brands Sotheby’s International Realty and the Sotheby’s Auction House.  Alongside the latest auction updates, home design and art world trends, the content includes showcases of some of the most coveted homes in the world including ONE Sotheby International Realty listings.

The distribution list is as strong as the content. Magazines are delivered to elite Auction House clients who have spent between $50,000 and $5 million. This distribution plan promises exposure with a very qualified potential buyer group. The magazine reflects Sotheby’s ongoing commitment to extend the reach of our global network and connect elite buyers with exceptional homes.  Our expansive network allows us to better serve clients in the South Florida real estate market, connecting them with potential investors all over the world.

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Reach out for marketing opportunities offered by ONE Sotheby’s International Realty and explore the digital edition of Art & Home here.