Art collectors and enthusiasts, along with a group of top South Florida real estate brokers gathered at the ONE CIFO Project in ONE Sotheby’s International Realty’s Miami Beach real estate office for an informal discussion on art collecting by advisors Sarah Jane Bruce and Flavia Masetto. Based in Los Angeles and Buenos Aires, Sarah Jane Bruce and Flavia Masetto both operate fine art services and have a joint art collaboration that includes some of the most important works in their respective hemispheres.
During the lecture they focused on the question, “Why Collect?” and offered a rare glimpse into the insider world of art collecting and tips on how to start a personal collection and continue to evolve it. They also touched upon what makes a sound art investment, and how fine art is the new asset class next to real estate and other acquisitions. One of the interesting points they discussed was what the role of emerging markets, specifically Latin America, means for the global art scene.
After the presentation guests had the opportunity to ask Ms. Bruce and Ms. Masetto questions and enjoy cocktails and light bites as well as browse the current collection of pieces at the ONE CIFO Project. The ONE Cifo Project is a collaboration between ONE Sotheby’s and CIFO to promote the works of emerging Latin American Artists. ONE CIFO is located at 119 Washington Avenue in Miami Beach.



























