#OPENHOUSE Hashtag Helps Promote Open Houses on Twitter

 

The real estate community on Twitter has been rapidly growing for the past year. Industry insiders are using the social media network to make connections that benefit their business and also stay updated on news, market trends and other relevant information. The South Florida Real Estate Twitter community is one of the most active in the country- they created the #MiamiRealEChat, which takes place on a weekly basis and is a platform to discuss real estate topics ranging from neighborhood lifestyles, technology, local politics and more. The #MiamiRealEChat has spread virally and has even caught the attention of journalists, which have highlighted it in articles for The Miami Herald, the South Florida Business Journal and even The Los Angeles Times.

Seeing the success of the #MiamiRealEChat, we would like to introduce the #OpenHouse hashtag as another tool for realtors to optimize their exposure on Twitter. By using the #OpenHouse hashtag followed by the city (example: #OpenHouse #MiamiBeach or #OpenHouse #LongIsland) local house hunters will be able to track your open house, find more information and visit the listings. The #OpenHouse hashtag will complement email and print advertisements and help highlight each cities events.

We are encouraging realtors to start using the #OpenHouse hashtag and help spread it virally across the country. By starting in the most localized form, this simple social media technique has the potential to make great strides in the industry and create a buzz to make people confident in investing once again.

Make sure to use the #OPENHOUSE #CITY Hashtag at your next Open House event.

Follow @ONESIR on Twitter for the latest on South Florida Luxury Real Estate!

Using the #OpenHouse hashtag will attract visitors to local Open Houses

Significant Sales of 2010

 

2010 was a tremendous time for One Sotheby’s International Realty- many exciting accomplishments were made by our team of over 200 associates, who closed mega-deals all over South Florida. From luxury condos, to magnificent homes and five-star mansions, here’s a look a back at the most significant sales of the year.

158 South Prospect in Miami:  Closed for $14.1 Million

510 South Mashta Drive in Key Biscayne: Closed for $10.413 million- Former home of superstar Cher was sold by One Sotheby’s assocaite Jorge Uribe.

510 Mashta Drive

40 Indian Creek Island in Indian Creek- Closed for $9.3 million:

205 S.E. Spanish Trail in Boca Raton- Closed for $6.3 million

Upper Penthouse One at the W South Beach Residences in Miami Beach- Closed for $6.2 million: Harvey Daniels,sales associate for The Residences at W South Beach, completed the sale with the buyer’s representative Eloy Carmenate, one of the company’s top producing agents.

3581 Crystal View Court in Coconut Grove- Closed for $5.5 million: Formerly the home of NBA player Carlos Boozer, from the Utah Jazz was sold by One Sotheby’s associates Tomi Rose and Marisela Cisneros.

5745 Pinetree Drive in Miami Beach- Closed for $4.65 million

5760 North Bay Road in Miami Beach: Closed for $4.5 million

6035 SW 92 Street in Pincrest- Closed for $3.28 million

9881 W. Suburban Drive in Pinecrest- Closed for $3.275 million

We’re looking forward to representing the most outstanding and luxurious homes of South Florida in 2011 while we continue to offer the most high-end and professional real estate services to our clients. To see our complete collection of exclusive listings  click here.


ONE SIR’s Social Media Strategy Featured in The Miami Herald

 

Today’s Business Section of the Miami Herald features a very informative article focused on how the Miami Real Estate industry is using social media to connect with clients, find leads and build business relationships. Our Marketing Director, Bradley Nelson was interviewed and shared insight into the company’s social media initiatives that have been creating buzz among the Twitter and Facebook real estate networks. The article describes that our company is also ahead of the curve by hosting tweet-ups that give unique exposure to listed properties,  ”ONE Sotheby’s has pushed to expand its social media strategy beyond the virtual world, hosting “tweetups” at some of its high-profile listings.”

Our social media efforts have become a fundamental part of our marketing strategy and we’re excited to see our agents using this new media to share industry news, updates and give viral exposure to our extraordinary luxury listings.
To read the entire article click here:  Real Estate Agents turn to Social Media to Connect with Clients by Toluse Olorunnipa

Make sure to follow us on TWITTER: @ONESIR

and ‘Like’ us on FACEBOOK to stay up to date with the latest news on the South Florida Luxury Real Estate Industry: www.facebook.com/onesothebysrealty

Miami Luxury Real Estate Stats at A Glance: Condos over $5 million- Are they Selling?

 

There has been a significant rebound in the luxury condo market this year and sales have exceeded expectations in Coral Gables, Miami Beach, Downtown Miami and other metropolitan areas in South Florida. More buyers are being attracted by the top of the line amenities offered at high-rises such as the W South Beach and The Setai as well as stunning views and central locations. Demand for these properties is growing rapidly and One Sotheby’s is servicing the needs of buyers and sellers.

In the last 12 months, 12 luxury condos have sold for over $5 million or higher in Miami-Dade County. Currently, the average price for a significant luxury condo is $1000+ with 103 condos priced at over $5 million listed in the MLS (approximately 5,000+sq ft), which is the lowest inventory point in the past two years. Just in the last 60 days, notable sales include the elegant Tower Suite in Gables Club for $9 million to a buyer from Ocean Reef. Also, the Penthouse at the Marquis closed at $4.2 million, making it the highest residential sale in Downtown Miami and a penthouse at The Setai in Miami Beach fetched an impressive $15 million. The highest listed luxury condo in the market is the 6,026 sq. ft. penthouse at The Setai– priced at $27 million, the property boasts a sky roof top terrace, custom woodwork and perks such as concierge, room service, state of the art fitness center, restaurants and three main pools.

Demand for these luxury condo properties keeps growing rapidly, guaranteeing more $5million+ sales before the year’s end. Visit our website and YouTube channel to browse virtual tours of the fabulous One Sotheby’s luxury condo listings.

Spectacular Dining Room of The Setai PH

Setai Penthouse

Rooftop Sky Terrace of The Setai PH

From Miami Agent Magazine: ONE Sotheby’s International Reports Growth in First-half of 2010, Announces Opening of Four New Offices in 2011

 
So far 2010 has been a year of hard work and exciting accomplishments thanks to the dedication of our 200+ associates. Below is an informative article that was recently published on Miami Agent Magazine, which highlights our company’s steady growth and our plans to open four additional offices in South Florida next year.
In correspondence with their report of record-breaking growth in the first half of 2010, South Florida’s
ONE Sotheby’s International Realty announced this week the opening of four new real estate sales
offices by 2011 in Fort Lauderdale, Coral Gables, Miami Beach and Key Biscayne, Florida.
“The South Florida market has presented us the opportunity to open new doors and expand within our
industry,” says Mayi de la Vega, founder and principal of ONE Sotheby’s International Realty. “We will
be located in excellent, high traffic areas and are already receiving excellent feedback about our new
locations.”
Founded just two years ago by de la Vega, ONE Sotheby’s has quickly expanded to house more than
200 full-time agents, showing a 35 percent increase in sales from 2009. Noteable sales this year include
Marquis Residences’ penthouse, Miami at $4.2 million; 55 Palm Avenue, Miami Beach at $11.9
“Our track record of providing exceptional quality and service, along with our superb reputation,
enhances our ability to boast significant sales,” says de la Vega. “I am confident that the company will
sustain its momentum throughout the second half of 2010.” De la Vega, whose profile consists of prestigious clientele, directly serves discerning buyers, sellers and investors with utmost knowledge, experience, reliability and integrity.
ONE Sotheby’s takes the lead in significant sales, including 158 South Prospect, Miami ($14.1 million);
55 Palm Avenue, Miami Beach ($11.9 million); and Cher’s home in 510 South Mashta Drive, Key
Biscayne ($10.4 million), to name a few.

Welcome New Associates to the One Sotheby’s Realty Team

 

One Sotheby’s associates are the best in the business- their experience and professionalism are just a few of the top qualities that our company offers to its prestigious clientèle.  We always look forward to many exciting achievements when new members join our team- please help us in giving them a warm welcome !

Vanessa Flores

Vanessa Flores

Born and raised in Miami Beach, Vanessa has witnessed the city’s transformation into an international hot spot. She is familiar with the cities in and outs, as well as its architectural history. Prior to joining One Sotheby’s International Realty, she worked as a real estate paralegal where she handled international real estate business operations transactions.  In her spare time, she is actively involved with the film community and will be taking a one week intense directing course at Yale University this summer.  Her strong attention to detail and client skills will help you find the home of your dreams.

 

 

Darrick Reynolds

Darrick Reynolds

A native of North Carolina, Darrick Reynolds unites Southern hospitality and values with solid business credentials.    He places emphasis on integrity, disclosure, and honesty.  Darrick’s innovative work ethic and high level professionalism capitalize in today’s real estate market.  Graduating with a degree in Computer Science, Darrick began his professional career as an information technology consultant.  Quickly distinguishing himself as a leader, in less than three years, Darrick excelled into national and international IT consulting.  Leveraging his ever-expanding portfolio of qualifications, Darrick diversified himself and pursued his passion for real estate.  After five years of success in the metropolitan Atlanta real estate market, Darrick focused his attention on South Florida.  Darrick inspires a unique vision of the real estate experience.  Focusing on luxury real estate and fostering long-term and valued relationships, Darrick offers exemplary service and personal attention to all his clients.  His passion and unwavering commitment to each real estate transaction are the keys your real estate endeavors.  

 

 

Brian Hero

Licensed in real estate sales since 1990 and a licensed real estate broker in the State of Florida since 1998, Brian brings a unique investment perspective to the changing real estate market in South Florida.  A multi-million dollar producer now affiliated with One Sotheby’s International Realty, Brian earned a B.A. from Rutgers University and was formerly the Vice President of Real Estate and Acquisitions for a multi-national company.  Brian’s professional and academic background is unique in this business and enables him to provide his clients with sound guidance and a high level of personalized service.  “His expertise and integrity, combined with his diligence, discretion and negotiating skills are unmatched,” says one satisfied client. A resident of Fort Lauderdale since 1995, Brian is also active in the community, having served on the Board of Directors of the Fort Lauderdale International Film Festival as well as the Sky Harbour East Condominium.  Brian is also a member of the Fort Lauderdale Historical Society and the Tower Club. Brian specializes in listing and selling the finer properties in South Florida, including waterfront with boat dockage.  Satisfied clients include numerous high net worth domestic and international buyers and sellers.

Significant Sale: Penthouse at Marquis Residences $4.2 million

 

The Marquis is located at 1100 Biscayne Blvd in the heart of Downtown Miami

We’re pleased to announce the sale of downtown Miami’s premier penthouse at Marquis Residences. The penthouse sale price of $4.2 million trumps that of any residential closing in the Downtown Miami area. This 8,042 square foot residence is comprised of 4 bedrooms, 4.5 baths, a private elevator within and an expansive roof top terrace with a private outdoor swimming pool. The renowned penthouse resides on the top four floors of the 67-story tower offering dramatic unparalleled views of the Atlantic Ocean and Miami Beach skyline.

Harvey Daniels, sales agent from ONE Sotheby’s International Realty, completed the sale alongside selling agent Darin Feldman of Majestic Properties. “We are very excited to have sold the penthouse at Marquis Residences; it is indeed one of the most stunning penthouse residences in the city. We know the client will be very pleased with all that the building has to offer including its spectacular amenities,” he said. Marquis Residences and Tempo Miami, its 70-key hotel, offers its guests and residences an 8,000 square foot RockResorts Spa, fitness center, gourmet restaurant, cocktail lounge, infinity edge sunrise swim spa, lagoon style sunset pool and personal concierge services.

The infinity pool at Marquis represents the epitome of style and luxury living

Welcome New Associates to the One Sotheby’s Realty Team

 

We would like to introduce you to the new agents that have recently joined One Sotheby’s Realty. Each one is a trusted expert in the South Florida luxury real estate market and is prepared to help our clients buy and sell providing excellent service and top professionalism. Please join us in giving them a warm welcome.

Melanie Schrand

Melanie Schrand

Melanie Schrand

Melanie Schrand brings to One Sotheby’s International Realty over 20 years of Real Estate and Marketing expertise that appeals to a broad base of clients. Her portfolio of services incorporates a range of luxury real estate sales from waterfront estate homes to new construction and condominiums. Her ability to research for the best value is of special interest to her clients. Being a native of South Florida, Melanie has listed and sold in many of the most notable communities in South Florida, including Las Olas Isles, Harbor Beach, Rio Vista, Coral Ridge, Bermuda Riviera , Bay Colony, Hillsboro Mile, Bal Harbour, Aventura, Palm Beach, Boca Raton and much more. Her depth of knowledge and understanding of the South Florida Real Estate market is crucial when working with Buyers and Sellers. She is a strong and persistent negotiator who knows how to close the deal. One of Melanie’s main specialties is her knowledge and expertise in Marketing and Internet services. Her international marketing and presence on the Web is outstanding and sets her apart from other agents and is an asset to her clients. This ability and talent has made it easy for her to list and sell properties quickly, establish a large data base of Buyers and Sellers and a strong Referral Network. As a long term resident of Fort Lauderdale and homeowner in Coral Ridge with a strong background in Sales and Marketing, this approach has made Melanie one of the most sought after Real Estate agents at One Sotheby’s International Realty. Please visit Melanie’s website at www.melanieanddavesell.com or email her at mschrand@onesothebysrealty.com

David Schrand

David Schrand

David Schrand

David grew up in Ohio and after his Military Service in the US Marine Corps he moved to St. Petersburg, Florida in the seventies. He soon became aware of the almost endless days of nice warm weather offered only in Florida and he decided to make Florida his permanent home. After years as a successful franchise business owner and gaining the experience of buying commercial properties to refurbish and sell with the business as a package, he decided to focus on Real Estate only. With his wife Melanie being a top producing agent in South Florida, it was an easy decision to join her as a husband and wife team. With David’s business and construction experience combined with Melanie’s sales, marketing and people skills, the new team could offer more value in building customer relationships. Starting before the recent boom in South Florida Real Estate, he was able to help hundreds of clients find their perfect home during the most active period of Ft. Lauderdale real estate in recent history. With over 30 million dollars of production they have become one of the top partnerships in this area. Our goal is to offer our clients added value from knowledge of the neighborhoods and market trends to a referral network of related partners to help you with legal advice, mortgages, insurance needs, home inspections, appraisals and other services to facilitate a smooth transaction for either a buyer or a seller. With a positive attitude, a real estate transaction will seem easy with the right expertise and information from the right team to get the job done efficiently. Since joining ONE SOTHEBY’S INTERNATIONAL REALTY in Ft. Lauderdale, David has made a seamless transition by offering his personal and professional service through a company with a global marketing platform and cutting edge technology to the Real Estate Industry. David is currently a homeowner in Coral Ridge and has a strong commitment to the community.

Linda Bassitt

Linda Bassitt

Linda Bassitt

To broker associate Linda Bassitt, real estate is much more than simply selling and buying a home- it involves catering and listening to buyers to help them find a home that fits their lifestyle, and providing unique and efficacious marketing services to sellers. Having handled properties in excess of $12 million, from ocean front residences to golf club estates, she is well equipped to adapt to the changing demands of the marketplace. As a finance, marketing, and business administration major, from Florida State University and Florida Atlantic University, Linda understands the fluid trends in advertising and the real estate market, all while maintaining a modern day perspective. Superb customer service is key to building a lasting relationship with clients, and Linda focuses on guiding buyers and sellers throughout each step, going above and beyond what is typically expected. Having been born and raised in Miami, Linda is well adept on the area. Coming from a family of prominent real estate developers in Brazil, including designers of the largest skyscraper in the country the Mirante do Vale, Linda has continuously been exposed to real estate and was naturally inclined to the business. Fluent in English, Spanish, and Portuguese, and with education in French, her multi-lingual abilities enable her to communicate and work with the demands of international clients. Real estate is a 24/7 career, one which she elatedly engages in.

Sean Hansen

Sean Hansen

Sean Hansen

With over 10 years of experience in luxury real estate, Sean Hansen was born and raised in Boston, Massachusetts and grew up with real estate development in his family. His father, preeminent custom luxury homebuilder in the exclusive Boston suburbs, taught him the importance of quality construction and involved him early on with the development of luxury homes. Sean relocated to Miami 7 years ago having met a French entrepreneur with whom he has been developing ultra luxury waterfront properties in Miami Beach and as a result, his own personal experience of luxury real estate reaches far beyond that of a regular Realtor. Sean is known by his colleagues as the “secret detective” – often knowing the unique history behind each home! As a result of his strong European connections, Sean has established relationships across the globe and gained a wide experience of international real estate which, in today’s market, is one of the strongest assets available to a South Florida Realtor. Sean builds unparalleled relationships with his clients, taking time to listen and understand their needs fully, helping him to select and introduce the client to the most appropriate property for their needs. Sean is a people person and his love of languages and approachable personality makes him a firm favorite with celebrities and wealthy clients who admire his ability to be discreet, efficient and elite. He is available 24/7 as his client base is truly global; is fluent in English, French, conversational Spanish and has recently started learning Russian taking the meaning of ‘International’ to the next level. His unrivalled skills and knowledge gives his clients access to the greatest luxury properties from Miami Beach to Palm Beach and Sean’s connections worldwide allow him to refer and connect his clientele to the finest real estate specialists across the globe. Sean’s passion for his work goes beyond the buying and selling experience, for him, real estate is about uniting extraordinary clients with extraordinary lives…