Since 2011, ONE | Sotheby’s has been taking the show on the road for a series of ambassadorial trips around the world. “Miami Week” showcases South Florida’s best properties to prospective buyers and affiliate agents. With so many Hispanic countries focused on Miami as a gateway to the Americas, it’s no wonder a Miami-based luxury real estate firm has spread its toes beyond South Florida’s sunny shores.
This month, agent Daniel de la Vega, as well as representatives from Bellini Williams Island, have headed to Sao Paulo, Brazil.
De La Vega and the others are presenting Bellini and other ONE | Sotheby’s projects to brokerage firms and various clients. There’s also networking with agents and potential buyers in this unique international outreach.
Last year, ONE | Sotheby’s also alighted upon other continental neighbors: Venezuela; Mexico City, Mexico; Buenos Aires and Lima, Peru.
But it’s not just South and Central Americans who have a keen eye set on Miami real estate.
In 2011, ONE | Sotheby’s Miami Week tours included Montreal and Toronto in Canada, as well as Hong Kong. This year, Milan, Italy, gets a personal handshake, too.
While De La Vega and the rest of the team work in Brazil, ONE | Sotheby’s is coordinating additional trips for 2012 to represent the firm in London, Hong Kong, Canada, Buenos Aires, Mexico City and even nationally in New York.
In a statement, ONE | Sotheby’s founder and owner Mayi de La Vega discusses the importance of international outreach. “Working together with our international affiliates is extremely imperative,” she says. “It builds brand recognition and ensures that our global network will be able to provide the perfect home for the perfect buyer.”
And it’s definitely a global network — more than 10,900 sales associates throughout 500 offices in 42 countries and territories worldwide are part of Sotheby’s International Realty.
– Maria de los Angeles is a freelance wordsmith based in South Florida.