South Florida Real Estate Blog

Boulevard 57 Launches Sales


At an event featuring an electric violin quartet as well as a DJ, Unitas Development Group officially launched the sales for Boulevard 57. Brokers admired the project’s scale model in the newly unveiled sales center, and got a glimpse of some of the luxurious features the residences will include. Perfect weather and delicious cocktails made for a wonderful evening.


Notable attendees included Mark Soyka, famed owner of the 55th Street Station home to Soyka Restaurant and Andiamo Pizza Miami, along with Avra Jain who has been spearheading the resurgence of the MiMo district. Soyka loaned two vintage cars from his personal collection to be put on display at the event.


One Sotheby’s International Realty is excited to represent this incredible new project in Miami’s Upper Eastside. Designed by Sieger Suarez Architects, the building is geared to have modern, contemporary architecture with touches MiMo historical architecture.




Get to Know ONE: Jorge Uribe


“This is the greatest city in the world, [Miami] is so much fun.”

As one of the top 5 real estate agents in Miami, Jorge Uribe has been behind some of the top luxury transactions, generating over $1.5 billion in sales. He deals exclusively in luxury listings and has been ONE SIR‘s top producer since 2005.

Other than real estate his greatest passion is philanthropy, involving his entire family in philanthropic endeavors including Big Brothers Big Sisters.

“If I couldn’t work in real estate I would dedicate myself to helping people learn and get educated.”

See Uribe’s listings here:

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Get to Know ONE: Debra Rochlin


Born in the Bronx, Debra Rochlin moved to Broward County in 1979 to attend law school. An attorney turned realtor, she knows the art of negotiation and contract law. At ONE SIR she appreciates the company’s global reach, “we’re global; you sleep at night and someone’s house is being shown all over the world.”

Rochlin’s passion is to help people, especially in finding them the ideal home to fit their needs because “home is where the memories are made.”

Fun Fact: When she was 13, Rochlin said she wanted to show dogs at Westminster, and today is the proud owner of prize winning French Bulldogs.

See Rochlin’s listings here:

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Get to Know ONE: Anna Sherrill


ONE SIR is different from the competition in that it has a true international base.”

In this week’s Evoker agent spotlight meet Anna Sherrill, a top producing agent that handles every deal with honesty, integrity, knowledge and hands-on service.

“I always strive to do better, I always want to be the best I can be.”

With more than 14 years of success selling South Florida area real estate, Anna Sherrill is both respected and sought after by clients who trust her ability to maximize their purchase or sale experience.

See Sherrill’s listings here:

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ONE SIR Visits India


One Sotheby’s International Realty CEO Mayi de la Vega is in India this week attending Sotheby’s Auction House events and strengthening the firm’s global partnership with the North India Sotheby’s International Realty affiliate.


While in India the team is sharing information on exclusive ONE SIR projects including One Thousand Museum, Turnberry Ocean Club, Brickell City Centre and Le Palais Royal in Hillsboro Beach. Mayi had the opportunity to participate in the 35th International Congress of NRIs, held by the NRI Welfare Society of India, discussing global partnerships. The NRI Welfare Society of India was started with the objective of strengthening the emotional bonds between India and Non-Resident Indians.






Get To Know ONE: Elliot Machado


One Sotheby’s International Realty agent and founder of The Brickell Scoop, Elliot Machado shares his passion for business and for Miami in this week’s Evoker agent spotlight. Learn about what drives him, and his favorite aspects about our city.

“I love connecting with people, and everyday I wake up motivated to do something new that will benefit my clients.”

On Wednesday, January 27 Elliot Machado is taking over the ONE SIR Instagram. Then at 8 p.m. tune in for a tweet chat about Miami’s new hotspots between ONE SIR and The Brickell Scoop, featuring Elliot Machado.

See Machado’s listings here:

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ONE Sotheby’s International Realty Spotlight: The Real Deal Profiles Major Growth


We are thrilled by The Real Deal’s recognition of our firm growth in Monday’s feature “ONE Sotheby’s zeroes in on marketing amid shift in strategy”. The author notes that we have an intensified focus on our marketing in the wake of last year’s massive expansion. They note that 2015 saw major talent acquisitions outlining the addition of South Beach International Realty and other heavy hitting top producers & executives. And in order to position our talent in a relatable and modern way, The Real Deal again covered our micro-film initiative with Evoker which will serve to develop digital relationships with individual agents as buyers search in the crowded online space. See President Daniel de la Vega’s Evoker micro-film which was just released here.

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The author quotes Daniel de la Vega discussing 2016 as the year of the agent focus and evolution with a new model that “has shifted throughout last year. What I really wanted to do was position the firm for continued growth.” And in order to support the team and sell our $3.5 billion in inventory, he explained that we’ll be doubling down on our marketing efforts including updating listing presentations, launching a new website back-end, as well as a Development Division app. We’re proud to be lauded as the industry leader we are with the area’s top projects and top brokers. Reach out about joining the movement as an agent or as a client. Contact the office near you.

ONESIR Sponsors Arizona Concors D’Elegance with 5 Sotheby’s Realty Affiliates


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The Arizona Concours d’Elegance opens Arizona’s famous collector-car exhibit this weekend. ONE Sotheby’s will be sponsoring the event along with 5 other SIR affiliates. This is the latest representation of our firm commitment to building strong ties within the global network of top-tier Sotheby’s Realty affiliate offices. Find the event page devoted to our role as sponsor along with a list of affiliate co-sponsors here.

2016 marks the third year of the Concours at the Arizona Biltmore Resort. Modeled after globally significant events in Pebble Beach, CA and Villa d’Este, Italy; the elegant event brings together rare automobiles to compete in classes ranging from vintage & classic to sports, racing and exotic. Attendees will have access to 95 exceptional cafrs including a special auto exhibit at the Indianapolis Motor Speedway Hall of Fame Museum.

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Saturday kicks off with the Phoenix Automotive Press Association’s annual auction week preview featuring representatives from the major collector car auctions that take place during Arizona Classic Car Week. The schedule also includes a tribute to winners of the Indy 500 with a driver roundtable along with a seminar on automotive design featuring two of the world’s leading designers: Andrea Zagato and J Mays.

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But perhaps more importantly for our team which is committed to community involvement and giving back- the net proceeds from the Arizona Concours benefit Make-A-Wish® Arizona. We are thrilled to be sponsors of the event which will draw global crowd and luxury car buyers alike. And we relish the opportunity to network in the shadow of iconic cars while donating to a fantastic cause. Please reach out to learn more about our commitment to service and incomparable marketing opportunities.

ONE Life Spotlight: Set Designer Stefan Beckman


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When he was a shaggy-haired, blond 6 year old living in San Francisco, Stefan Beckman loved creating fantastical window displays alongside his father in his Union Street gift shop, The Enchanted Crystal, which still stands today. More than 40 years later, he’s still at it— conjuring up beautiful worlds, that is—only on a much bigger scale.

Beckman is the creative genius behind some of the most immersive, surreal backdrops for runway shows, parties, art exhibits, and artistic magazine editorials and advertising campaigns. It was Beckman who dreamed up a Pinocchio workshop with Tim Burton as the wood carver and Amy Adams as his creation for a Vogue spread last December. He also built the sky-high plywood skate ramp that graced the runway at Coach’s first full show in London earlier this year and set Paris on fire with a re-creation of late Vogue editor Diana Vreeland’s living room— which she called her “garden of hell”—for Marc Jacobs.

At 48, Beckman is the most in-demand set designer in the world, jetting between London, Shanghai, and his studio in Manhattan to create work for A-list clients like Versace, Valentino, Marc Jacobs, Alexander Wang, and Vanity Fair.

Good design inspires,” says Beckman. “It should be an emotional experience, not a set for a set’s sake.” That emotional experience begins with an initial two-week to three- month conversation between Beckman and the fashion designer. “It starts with a feeling and a mood,” he says. He then finds inspiration from all around— history, architecture, music, ballet, art…. His vivid visions derive widely and wildly, from Monopoly pieces and American Horror Story to a Bernardo Bertolucci film and an Ed Ruscha painting—and sometimes all at once. “Very Busby Berkeley meets Fellini meets Dalí” is how he describes one particular set he created for a Swarovski art exhibit in Paris.

He likens his process to putting on a play — collaborating with top fashion photographers, lighting specialists, hair and makeup professionals, models, and music producers to create “one world where everything comes together.” It’s a process he became familiar with back in college, making props, building sets, and shooting and editing shorts as a film and theater major at the University of Texas at Austin. After graduating, he worked in Los Angeles for a while as a film production assistant and television set dresser before moving to New York.

It was there that his career really took off. For a fashion spread in The New York Times Magazine, Beckman created what he calls “an Alien-meets- Blade Runner set built from packing crates.” After seeing it, photographer Steven Meisel hired him for Vogue—which led to a regular gig creating elaborate and memorable sets for Marc Jacobs, which he’s been doing since 2006.

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As busy as he is, Beckman can’t help but be consumed by every detail of a project. Whether it’s just the right height (8 feet) to hang the foam-filled Spandex clouds at Marc Jacobs’ Fall 2014 show in Paris, or the right shade of sand (“pebble,” which he still felt was a tad too gray) for a Tom Ford beach set, it has to be perfect.

“There’s never enough time, but a deadline is good,” Beckman says. “It makes me focus. I also think, Just go with your gut and you’re probably right.”

While he gears up for another year of museum exhibits, ad campaigns, and highly theatrical runway shows, Beckman also has a few other plans. He says he hopes one day to make a movie and maybe design house- wares. Most of all, “I’d love to do the Met Ball,” he says of The Costume Institute’s annual fashion party.

“There’s so much more I want to see, do, and say that I’m a little angst- ridden,” he adds. “It’s not about the money. I want to do things that push me and open my mind. I like to be busy.”

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One Sotheby’s Launches Agent Spotlights


We’re excited to announce the ONE SIR partnership with Chicago-based Evoker, Inc. to produce high-definition micro-films for each of its agents. These professional films allow the agents to tell their personal stories, showing snippets of their background, experiences and personal lives. No two are the same.

The goal of these micro-films is to create a virtual meet-and-greet experience to connect agents and prospective clients on a more intimate level.

“We are advising our clients during one of the biggest decisions of their lives, so our goal has always been to cultivate a relationship on trust and authenticity,” said Daniel de la Vega, president of ONE SIR. “These micro-branding films offer a platform for our global clients to get to know our associates on a more personal level. It puts the decision making process into the buyer or seller’s hands and allows them to decide who they think is a good fit,” he said.

ONE SIR is the first local real estate company to adapt this approach, tying it into their overall company campaign.

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